PARDON MY FRENCH is the ready-to-wear brand imagined by international artist DJ SNAKE
The brand was sold for the first time in 2016 in the United States during the tour of the same name with other artists like Tchami, Malaa and Mercer in cities like San Francisco, Los Angeles and Chicago.
Since the creation of the brand, several pop up stores have been proposed to the 4 corners of the world in particular in Paris from which DJ SNAKE originates but also in Los Angeles and Tokyo with a full box each time and collections exhausted from the first hours opening hours.
The brand has already experienced two major collaborations with Levi's in 2018 around a pop up store within their Champs Elysées store and more recently with the Japanese brand Mizuno with two pop up stores in Tokyo and then in Paris in September.
Pardon My French has also been worn and supported by personalities such as Cardi B, Neymar or J Balvin to name a few, as well as by several Bollywood actors like Shah Rukh Khan.